The roastery

A garage, a drum, and a lot of notebooks

Blonde Fire started in 2021 when two of us bought a used 3 kg roaster and put it in a rented garage in Majorna.

Why blonde

Most of what gets sold in this country is roasted dark enough that every coffee tastes like the roast rather than the farm. We went the other way, which cost us a year of unsellable batches before it started working.

Light roasting is less forgiving. A profile that is thirty seconds short leaves the cup sour and grassy. That is why we log everything and why the numbers are on the site.

Drum and cooling tray, Tuesday

Practical details

Founded
2021, Göteborg
Roaster
3 kg drum, gas, manual control
Weekly volume
60–80 kg
Wholesale accounts
11 cafes, 2 restaurants
Green sourcing
Two importers, Hamburg and Trieste
Shipping
Sweden and the Nordics

Visiting

The garage is not a cafe and there is nowhere to sit, but if you want to pick up a bag or watch a roast, write first and come on a Thursday. We usually have the machine running from ten until four.